Launching a Shopify or Shopify Plus store with an amazing product lineup is just the beginning. One crucial aspect that often gets overlooked is product discovery—ensuring customers can easily find the products that best suit their needs through a seamless and intuitive website experience.
A well-thought-out combination of UI design and on-site features plays a key role in enhancing the customer journey, making it easier for them to locate and purchase the right products. Product discovery revolves around four essential elements: site navigation, the search bar, collection page filtering, and on-page content that guides customers toward the most relevant product suggestions.
With Shopify’s latest search and discovery features, this article delves into the power of Shopify’s filtering options and how they help customers find exactly what they’re looking for. Let’s explore how to add custom filters on Shopify and Shopify Plus!
What is Shopify Filtering?
Shopify filtering is a powerful feature that enhances product discovery by allowing customers to refine their search and find the most relevant products with ease. When browsing collection pages, customers can use Shopify filters to narrow down their options based on specific attributes such as size, color, price, and more. This streamlined experience helps shoppers quickly locate the products that best match their preferences.
The primary goal of Shopify filters is to improve navigation and simplify the shopping journey. By reducing the number of displayed products within a collection, Shopify filtering ensures that customers don’t have to sift through irrelevant items. Instead, they can apply Shopify filters to focus on exactly what they need, leading to a more efficient and enjoyable shopping experience.
With Shopify filtering, merchants can offer a more personalized and intuitive browsing experience. Well-optimized Shopify filters allow customers to filter products based on multiple attributes simultaneously, ensuring they find what they’re looking for without unnecessary scrolling. The ability to apply Shopify filters makes it easier for customers to compare similar products and make informed purchasing decisions.
Implementing Shopify filters correctly is crucial for maximizing conversion rates. If a store lacks proper Shopify filtering, customers may struggle to locate their desired products, leading to frustration and potential drop-offs. With advanced Shopify filters, merchants can create dynamic, user-friendly collection pages that encourage engagement and increase sales.
By leveraging Shopify filtering, online stores can provide an efficient, organized, and customer-centric shopping experience. Whether customers are searching for a specific product category or refining their search with detailed Shopify filters, the right setup ensures they quickly find what they need. Optimized Shopify filters contribute to higher customer satisfaction and a seamless purchasing process.
As Shopify continues to enhance its Shopify filters, merchants have even more opportunities to improve product discoverability. The latest advancements in Shopify filtering allow for more precise and customizable filtering options, giving customers greater control over their browsing experience. By integrating Shopify filters effectively, businesses can create a structured and intuitive store layout that keeps customers engaged.
With Shopify filters, stores can offer a superior user experience that encourages product exploration and improves conversion rates. Understanding the importance of Shopify filtering and implementing the right Shopify filters ensures that customers enjoy a frictionless shopping journey.
By using Shopify filters strategically, merchants can transform their collection pages into a powerful discovery tool. Well-structured Shopify filtering allows customers to find products efficiently, increasing satisfaction and driving sales. The future of Shopify filters is continuously evolving, making it essential for businesses to stay updated and optimize their store’s filtering experience.
What is Shopify’s search and discovery app?
The Shopify Search & Discovery app empowers merchants with full control over how customers explore products through Shopify filters and search functionality. Designed to enhance product discoverability, this app seamlessly integrates with Shopify themes, allowing merchants to refine their store’s filtering and search capabilities.
With the Shopify filtering app, merchants can create Shopify filters that enable customers to narrow down their search based on multiple categories, ensuring a smooth and efficient shopping experience. Additionally, this app allows merchants to edit and manage synonym groups, making sure product descriptions align with the exact terms customers use. The ability to recommend related products on product detail pages further enhances engagement and boosts conversions.
The Shopify filters feature within the Shopify Search & Discovery app provides a user-friendly interface accessible directly from the Shopify admin panel. Merchants can effortlessly customize their Shopify filters, ensuring customers can filter products with ease. This modern filtering system replaces the outdated method that relied solely on Shopify tags, offering a more intuitive and flexible approach to product discovery.
By leveraging Shopify filters, merchants can offer a more visually appealing shopping experience. Customers can browse and filter products while being captivated by high-quality images and engaging content, making product exploration more enjoyable. With well-optimized Shopify filters, stores can create seamless browsing experiences that keep customers engaged and drive higher sales.
The Shopify filtering app is available on the Shopify App Store, competing with other filtering solutions while offering some of the best tools for advanced collection page product filtering. The message is clear—empower your customers to discover products effortlessly with Shopify filters.
One of the standout advantages of the Shopify filters feature is that it comes completely free with your Shopify plan. Unlike other third-party filtering apps that require additional costs, Shopify filtering is included, ensuring merchants can access powerful filtering options without extra fees.
Shopify filters are just one of the many reasons why Shopify remains a leading eCommerce platform. With access to top-tier resources, expert reviews, and advanced features, merchants can optimize their stores and enhance the shopping experience. By implementing Shopify filters, businesses can stay ahead of the competition and provide customers with a highly refined and user-friendly way to discover products.
As Shopify filtering continues to evolve, merchants have even more opportunities to improve product discoverability and boost conversions. The future of Shopify filters is promising, offering merchants the tools they need to create structured, engaging, and intuitive online stores. Now is the time to take full advantage of Shopify filters and transform how customers navigate your store!
What are the default search filters?
The Shopify Search & Discovery app provides merchants with an easy-to-use solution for implementing Shopify filters that enhance product discovery. With just a few clicks, merchants can enable four default Shopify filters that streamline the search experience. These built-in Shopify filters include availability, primary price, product type, and vendor (also known as brand), giving customers an efficient way to refine their search.
However, the power of Shopify filters doesn’t stop there. Merchants have the flexibility to create entirely custom Shopify filters tailored to their store’s unique needs. Whether it’s filtering by color, size, material, or other attributes, Shopify filtering ensures that customers find the most relevant products quickly. Custom Shopify filters provide a more refined shopping experience, helping customers navigate collections effortlessly.
By utilizing Shopify filters, merchants can significantly improve the browsing experience, allowing customers to locate products based on their specific preferences. The ability to customize Shopify filters gives merchants control over how products are displayed, leading to a more intuitive and user-friendly store layout. With an optimized Shopify filtering system, stores can reduce friction in the purchasing journey and encourage more conversions.
Shopify filters are a crucial component of a high-performing online store. The default filtering options serve as an excellent foundation, but adding custom Shopify filters takes product discovery to the next level. With advanced Shopify filtering, merchants can offer a highly personalized search experience, ensuring that customers can filter products in a way that best suits their needs.
For merchants looking to maximize sales and engagement, optimizing Shopify filters should be a top priority. An effective Shopify filtering system not only improves search functionality but also enhances overall customer satisfaction. By providing a structured and seamless browsing experience, Shopify filters help customers make faster and more confident purchasing decisions.
Now is the perfect time to explore the potential of Shopify filters for your store. Head to the Shopify Search & Discovery app today and start customizing your Shopify filters to improve product discoverability. A well-implemented Shopify filtering strategy can make all the difference in creating an engaging, efficient, and sales-driven shopping experience.
With Shopify filters, you can transform your store into a highly navigable and user-friendly platform. Give your customers the ability to filter products effortlessly and watch as your sales and engagement grow. The power of Shopify filtering is in your hands—start optimizing your store’s Shopify filters today!
What is the difference between filters and sorting?
A common misconception among merchants is that filtering and sorting on a Shopify collection page are the same. However, Shopify filters and sorting serve distinct purposes in product discovery. Shopify filtering actively removes products from a collection based on specific criteria, allowing customers to see only the most relevant results. For example, if a customer selects the Shopify filter for “blue,” all non-blue products will be excluded from view.
Sorting, on the other hand, does not remove products but instead changes the order in which they appear. Shopify sorting options include sorting by bestsellers, price (low to high or high to low), alphabetical order, or manual arrangement. Unlike Shopify filters, which refine product selections, sorting simply reorders the display of products within a collection.
One of the advantages of Shopify filters is that they allow customers to refine their search results with precision. Whether filtering by size, color, material, or price range, Shopify filtering ensures that shoppers see only the products most relevant to them. The ability to customize Shopify filters provides merchants with the tools to create a seamless and intuitive shopping experience.
Shopify sorting options give merchants flexibility in displaying their products strategically. While Shopify filters help customers narrow their choices, sorting allows them to view products in the order that best suits their shopping behavior. For instance, some customers may prefer to see bestsellers first, while others might want to browse items from the lowest to the highest price.
Merchants can manually program the sort order of their Shopify collections, ensuring that products are displayed in an optimal way. By combining Shopify filters with sorting options, merchants can enhance the user experience and increase the chances of conversions. A well-organized Shopify filtering and sorting system helps customers find products faster and make confident purchase decisions.
Understanding the difference between Shopify filters and sorting is essential for maximizing the potential of your online store. While Shopify filters refine search results by removing irrelevant products, sorting helps structure the way customers view products within a collection. Both features work together to create an efficient and user-friendly browsing experience.
To take full advantage of Shopify filters and sorting, merchants should regularly optimize their collection pages. Implementing smart Shopify filtering ensures that customers can find what they need quickly, while effective sorting strategies improve the overall organization of the store.
With the right approach to Shopify filters, you can provide a seamless shopping experience that keeps customers engaged. Start using Shopify filtering today and watch as your store becomes more navigable, intuitive, and conversion-friendly.
How do I add custom filters on Shopify?
Shopify filters allow customers to refine their shopping experience by narrowing down product selections based on specific criteria. One of the most commonly used Shopify filters is based on existing product variants. For example, if you sell t-shirts in multiple colors, you can create a Shopify filter for “color,” enabling customers to easily browse only the colors they prefer within a collection page.
While filtering by product variants is useful, you may be wondering if it’s possible to create custom Shopify filters beyond standard variant options. Fortunately, Shopify provides a powerful solution—Shopify metafields. By using metafields, merchants can implement truly custom Shopify filtering options that go beyond traditional variants.
With Shopify filters, you can create metafield-based filtering through the Shopify Search & Discovery app. This allows you to assign unique values to products, making them searchable through Shopify filtering. For instance, if you sell sweaters, you might want customers to filter products by material. Since material isn’t a standard variant, you can create a Shopify metafield filter that assigns specific materials to each product. When customers select a metafield-based Shopify filter, only products matching that value will be displayed.
Thinking like a customer is key to optimizing Shopify filters. Ask yourself what criteria shoppers might use when searching for products. Would they filter by fabric type, sleeve length, fit, or sustainability rating? The more tailored your Shopify filtering system is to customer needs, the more intuitive their shopping experience will be.
Customization is another advantage of Shopify filters. Merchants can modify how Shopify filters appear within the store, placing them in the navigation menu or sidebar for easy access. By adjusting the code, you can create a filtering experience that seamlessly integrates with your store’s design and enhances usability. A well-structured Shopify filtering system not only improves user experience but also increases conversions.
Studies show that well-implemented Shopify filters significantly boost eCommerce sales. When customers can quickly find what they’re looking for using Shopify filtering, they are more likely to complete a purchase. The right Shopify filters reduce friction in the shopping journey and help customers make confident buying decisions.
By leveraging Shopify filters, merchants can offer an advanced filtering experience that enhances product discoverability and improves customer satisfaction. Whether you use standard product variants or custom metafields, the flexibility of Shopify filtering allows you to tailor search functionality to your store’s unique needs.
Now is the time to refine your Shopify filtering strategy. By implementing the best Shopify filters, you can provide an intuitive, seamless shopping experience that keeps customers engaged and drives higher sales. Start optimizing your Shopify filters today to unlock the full potential of your Shopify store!
Is the search and filtering limiting?
Shopify filters provide merchants with a powerful way to refine the shopping experience, allowing customers to quickly find the products they are looking for. Shopify allows up to 20 custom Shopify filters per collection page, in addition to the four default Shopify filters—availability, primary price, product type, and vendor. These Shopify filters ensure that customers can narrow down their search efficiently, making shopping seamless and intuitive.
If your store requires more than 20 Shopify filters, you may want to explore fully custom filtering solutions or third-party apps available in the Shopify App Store. While Shopify filters offer extensive customization, some merchants with highly specialized inventory may benefit from additional filtering capabilities beyond what Shopify filtering allows by default.
The ability to add up to 20 custom Shopify filters gives merchants significant flexibility in helping customers refine their searches. Whether filtering by size, material, sustainability rating, or specific product features, Shopify filters allow stores to provide a tailored shopping experience. By implementing Shopify filtering effectively, you can ensure that customers find products that match their exact needs.
Consumers today are accustomed to advanced search and filtering options across multiple platforms, from Shopify stores to social media and even YouTube. With so many digital experiences offering refined search functionalities, ensuring that your Shopify filters are optimized is crucial for keeping customers engaged. A well-structured Shopify filtering system creates a familiar and efficient browsing experience that meets modern shopping expectations.
To maximize sales, merchants should use their Shopify filters strategically. Think about which attributes are most important to customers and how they search for products. With Shopify filters, you can highlight key product features and make it easier for shoppers to navigate your collections. Shopify filtering is not just about narrowing search results—it’s about enhancing the entire customer journey.
Take full advantage of Shopify filters to provide a seamless, user-friendly shopping experience. Start optimizing your Shopify filtering today and ensure your customers can easily find the products they love. The better your Shopify filters, the better your conversion rates and customer satisfaction will be!
What if I need something more custom?
There are times when a merchant’s Shopify filtering needs surpass the capabilities of Shopify’s native Search & Discovery app. While Shopify filters are highly customizable, certain businesses may require advanced filtering options that go beyond the standard offerings. For instance, if you need to filter by date values, custom specifications, or other unique variables, the default Shopify filters may not be enough.
In such cases, merchants should consider developing a custom Shopify filtering solution. By working with a Shopify development agency, you can create bespoke Shopify filters tailored to your store’s specific needs. A custom Shopify filtering system can be built from the ground up, ensuring that your customers have the most precise and seamless search experience possible.
A fully customized Shopify filtering solution involves advanced Shopify frontend development, allowing merchants to implement complex filtering logic and create a user-friendly interface. This type of Shopify filtering project is designed to enhance product discovery, improve user navigation, and ensure customers can filter products based on specialized criteria.
At the core of custom Shopify filters is Shopify’s Storefront Filtering API, which allows developers to create advanced filtering functionality. By leveraging both GraphQL and POST methodologies, we can manipulate Shopify filtering results to meet unique business requirements. Whether it’s Shopify filters based on multiple dynamic attributes, conditional logic, or a completely new filtering framework, a custom Shopify filtering solution ensures that no customer is lost due to poor product discovery.
Investing in advanced Shopify filters is crucial for businesses that need highly specific product categorization. When standard Shopify filtering isn’t sufficient, a tailored solution ensures that customers can refine their searches with pinpoint accuracy. With Shopify filters, customers should be able to quickly and effortlessly find exactly what they’re looking for, increasing both engagement and conversion rates.
For merchants looking to optimize their store with custom Shopify filters, now is the time to act. A well-implemented Shopify filtering system not only improves product discovery but also enhances the overall shopping experience. If your Shopify filters need to go beyond the default options, investing in a fully custom Shopify filtering solution is the best way to future-proof your store and maximize customer satisfaction.
If you’re interested in building a powerful, fully customized Shopify filtering solution, reach out today. Don’t lose customers due to poor Shopify filtering—give them the seamless search experience they expect. With the right Shopify filters, your store can offer unparalleled product discovery and boost conversions like never before.
Can I change the look and feel of the filtering customer experience?
The appearance of Shopify filters on a collection page is primarily determined by the Shopify theme you choose for your store. Each Shopify theme comes with its own built-in Shopify filtering design, impacting how customers interact with product filters. While the default Shopify filtering layout may be sufficient for some merchants, others may require a more tailored look and feel to match their brand identity.
If you want to go beyond the standard Shopify filters, customization is key. Merchants seeking a unique Shopify filtering experience can enhance their store by modifying the Shopify filter UI, ensuring seamless product discovery. With a customized Shopify filtering system, you can refine how customers engage with product options, making filtering more intuitive and visually appealing.
For those looking for an entirely custom Shopify theme with advanced Shopify filtering capabilities, investing in a fully tailored storefront design can elevate your eCommerce experience. A bespoke Shopify filtering solution allows you to control the positioning, styling, and interactive elements of your Shopify filters, ensuring a cohesive and branded shopping journey.
By working with a Shopify development team, you can transform the way Shopify filters appear in your store. Whether you want to reposition filters in a sticky sidebar, add dynamic filtering animations, or incorporate unique filtering logic, the possibilities with Shopify filters are limitless. A well-designed Shopify filtering system not only enhances product discovery but also encourages customers to explore your catalog more efficiently.
A seamless Shopify filtering experience is essential for guiding customers toward the right products. With an optimized Shopify filter UI, users can filter by attributes such as size, color, price range, material, and more, ensuring they find what they need with minimal effort. The more intuitive your Shopify filters, the better your store’s engagement and conversion rates.
If you’re looking to create a fully customized Shopify filtering experience, our team can help design and develop a storefront that perfectly aligns with your brand. By implementing custom Shopify filters, you ensure that product discovery is both efficient and visually aligned with your brand identity.
Don’t settle for generic Shopify filtering—enhance your store with Shopify filters that reflect your unique branding and offer the best possible shopping experience. Get in touch today to explore the potential of custom Shopify filters and take your store’s usability to the next level.
Why does filtering improve sales on my Shopify store?
Providing customers with Shopify filters that allow them to refine large product catalogs is essential for improving product discovery and driving sales. If shoppers cannot quickly find what they are looking for, they are far less likely to make a purchase. A well-implemented Shopify filtering system ensures that customers can narrow down search results in real time, making their shopping experience more efficient and enjoyable. Simply put, Shopify filters help turn browsing customers into paying customers.
Using Shopify filters effectively can have a direct impact on sales performance. Filters update dynamically, instantly adjusting product results based on the selected criteria. The more optimized your Shopify filters, the easier it is for customers to find exactly what they need. When used strategically, Shopify filters increase conversions, reduce bounce rates, and improve overall user satisfaction.
Two key psychological principles support the importance of Shopify filtering. The first is “What You See Is All There Is,” which suggests that people form judgments based solely on the information available to them. If your Shopify filters do not provide users with the right product options, they may assume that your store simply doesn’t have what they need and leave.
The second principle is “The Paradox of Choice,” which highlights the difficulty in making decisions when faced with too many options. Without Shopify filters, customers may feel overwhelmed by the number of products and struggle to make a selection. If they cannot easily refine their choices, they may abandon their shopping session entirely. This makes Shopify filtering an essential tool for simplifying the decision-making process and improving the likelihood of a purchase.
Optimizing Shopify filters ensures that customers can refine their searches effortlessly. Whether they need to filter by size, color, price, brand, or any other attribute, Shopify filtering makes product discovery smooth and hassle-free. An intuitive Shopify filtering system is the difference between a store that retains customers and one that loses them to frustration.
Merchants looking to enhance their Shopify filtering should explore customization options to better align filters with their specific store needs. Implementing effective Shopify filters not only improves navigation but also increases user engagement and sales. If your current Shopify filters are not optimized, it may be time to rethink your filtering strategy.
If you’re interested in refining, enhancing, or implementing Shopify filters that truly improve the customer experience, now is the time to act. Don’t let poor Shopify filtering be the reason customers leave your store—get in touch today to discuss how to create a Shopify filtering system that maximizes sales and improves usability.
