Shopify is a top ecommerce platform that enables brands to sell both online and in person with ease. It offers a range of ecommerce tools suited for businesses of all sizes, from startups to global enterprises. Now, let’s explore the top 32 Shopify statistics, facts, and figures.
Top 32 Shopify statistics about Shopify and Shopify Plus that we think you should know about.
Shopify is a versatile ecommerce platform designed to support businesses at every stage, whether you’re launching, growing, or scaling. It offers a range of plans and features tailored to meet the needs of brands of all sizes. We’ve gathered our favorite Shopify statistics to highlight the incredible impact Shopify has had on businesses worldwide. Shopify goes beyond online sales, extending its offerings to in-person retail through its powerful Shopify POS system, which includes a point-of-sale app and hardware.
Shopify powers some of the biggest names in ecommerce, including Gymshark, Pangaia, Huel, Pepsi, Red Bull, Staples, and Kylie Cosmetics. Shopify provides the essential hosting infrastructure, subscription-based solutions, web domain services, and an intuitive backend interface that allows businesses to launch and manage their stores efficiently, even on a limited budget. Many brands also take advantage of Shopify’s built-in subscription solutions to maximize their monthly recurring revenue (MRR).
For larger businesses, Shopify Plus offers advanced development architecture and enterprise-grade tools, such as Shopify Commerce Components, to ensure scalability and flexibility. Whether you’re a small startup or a well-established enterprise, Shopify delivers an all-in-one ecommerce solution to power your online store. The numbers don’t lie—Shopify statistics show just how influential the platform has become in shaping the global ecommerce landscape. That’s why we’ve compiled the top Shopify statistics, facts, and figures you need to know.
When selecting an ecommerce platform, it’s essential to understand its features, functionality, and who else is using it. The ecommerce industry is filled with countless opinions, making it difficult to find clear and accurate data. That’s why we’ve put together the top 32 Shopify statistics, facts, and figures, so you have everything you need to know about Shopify at your fingertips.
Since its launch in 2006, Shopify has continuously evolved, initially focusing on helping startups and small businesses establish an online presence quickly and affordably. Over time, Shopify has expanded globally, and today, even large enterprises rely on Shopify and Shopify Plus to drive their ecommerce strategies. Shopify stands out because of its robust technical architecture, which allows merchants to launch and scale their businesses with ease. Shopify’s reliable hosting, top-tier security, and seamless integrations free up brands to focus on growing their business rather than dealing with backend server management.
One of the key reasons behind Shopify’s success is its thriving ecosystem of Shopify partners, developers, and agencies. Shopify’s app marketplace is filled with powerful third-party apps that extend the functionality of Shopify stores, offering solutions for everything from marketing automation to advanced analytics. Additionally, Shopify Plus merchants benefit from a network of expert agencies that provide dedicated support to help them scale their operations.
Shopify and Shopify Plus have become the go-to platforms for ecommerce entrepreneurs, providing the tools and resources needed to build and grow successful online businesses. Whether you’re an independent brand looking to establish an online presence or a major retailer seeking enterprise-level solutions, Shopify has everything you need.
This article brings together the most compelling Shopify statistics, facts, and figures, covering everything from Shopify’s rapid growth to the real-world results merchants achieve using the platform. With that said, let’s dive into the key Shopify statistics that showcase why Shopify continues to dominate the ecommerce space.
Shopify Business Statistics
1. Shopify’s revenue in 2024 (upto Q3) was $6.068 billion, a 2.57% increase YOY.
What was Shopify’s Revenue in 2024?
Founded in Canada, Shopify continues to experience impressive growth. In the first three quarters of 2024, Shopify generated $6.068 billion in revenue, marking a 2.56% year-over-year increase. Shopify’s annual revenue for 2023 reached $7.06 billion, reflecting a significant 26.07% rise from 2022. This steady growth highlights Shopify’s dominance as a world-leading ecommerce platform. Since its launch, Shopify has consistently expanded, demonstrating strong year-over-year revenue increases and reinforcing its position as a powerhouse in the ecommerce industry.
Shopify’s innovative features and commitment to providing an intuitive, scalable platform for businesses of all sizes have contributed to its continued success. As more brands embrace the power of Shopify, the platform has proven to be the go-to solution for ecommerce entrepreneurs and enterprise-level businesses alike. Shopify’s ability to continuously adapt and expand with the ever-changing digital landscape ensures that it will remain a top choice for those seeking to build, manage, and scale their online stores. Whether it’s through the integration of new tools, expansion of its global reach, or enhancements to Shopify Plus, the platform remains a leading force in ecommerce development.
Shopify Business Statistics
2.161 billion.
What was Shopify’s Q3 revenue in 2024?
In the third quarter of 2024, Shopify’s total revenue surged by 20.7% year-over-year, reaching $2.161 billion compared to $1.714 billion in Q3 2023. This growth represents a two-year compound annual increase, marking the highest quarterly revenue in Shopify’s history as a public company. The record-breaking performance was largely driven by Shopify’s focus on enterprise-level businesses and the continued expansion of Shopify Plus. Shopify merchants have emerged stronger over the past two years, better equipped to navigate the evolving commerce landscape. Shopify’s investment in providing scalable solutions for growing businesses, especially with Shopify Plus, has been instrumental in attracting more high-revenue brands.
As the platform continues to scale, Shopify’s tools and features have enabled businesses to manage online and offline sales seamlessly. Shopify Plus offers the added benefits of advanced features, premium support, and customizations tailored to enterprise needs. Shopify regularly shares its quarterly performance updates on its official news site, highlighting its ongoing success and innovation in the ecommerce industry. These updates showcase Shopify’s dedication to supporting businesses at all stages, making it a crucial player in the global ecommerce market.
3. Shopify’s growth rate is almost three times the rate of global ecommerce growth.
What is Shopify’s growth rate?
In 2024, Shopify achieved a remarkable growth rate of approximately 20%, nearly three times the global ecommerce growth rate of 8.4%. This highlights the strength of Shopify’s platform and reinforces its position as a leader in ecommerce technology. Shopify’s ability to outpace the broader industry demonstrates its strong performance, continuous innovation, and growing adoption among merchants worldwide. With its advanced solutions, including Shopify Plus for enterprise businesses, the platform is well-positioned to maintain its rapid expansion and continue setting new benchmarks in the ecommerce space.
Shopify Plus, with its enterprise-level features and tailored solutions, plays a crucial role in driving Shopify’s growth in 2024. Shopify Plus continues to attract large-scale businesses by offering advanced customization, robust integrations, and dedicated support to help merchants scale efficiently. As more global brands migrate to Shopify and Shopify Plus, the platform strengthens its position as the preferred solution for businesses looking to grow, innovate, and succeed in the competitive world of ecommerce. With Shopify’s continuous development and commitment to offering cutting-edge tools, it is poised to lead the ecommerce industry for years to come.
4. Shopify has over 8,000 employees
How many employees does Shopify have?
In 2024, Shopify had a total of 8,400 employees, reflecting a 28.45% decline from 2023. Despite this reduction in workforce, Shopify continues to thrive, with its employees working remotely from locations around the globe. Shopify’s success, including its growing market share and increasing sales, can be attributed to the dedication and expertise of its team, who tirelessly manage, enhance, and innovate the Shopify platform year-round. The team’s continuous efforts are central to ensuring that Shopify remains the top choice for merchants, providing businesses of all sizes with cutting-edge ecommerce solutions.
Shopify’s ability to maintain its growth, even with fewer employees, speaks to the efficiency and scalability of its operations. Shopify Plus, for instance, continues to be a key contributor to this success, as it offers large-scale businesses the flexibility and tools needed to expand without the need for extensive in-house development. With a strong focus on automation, AI-driven insights, and seamless integrations, Shopify and Shopify Plus help merchants scale with ease, making the platform more appealing to a diverse range of businesses. As Shopify’s employee base adapts to the changing business landscape, the platform remains an industry leader in ecommerce technology.
Shopify Ecommerce Impact Statistics
5. Shopify merchants generate $444 billion in global economic impact.
How many employees does Shopify have?
In March 2020, Shopify sellers contributed over $319 billion to the global economy, underscoring the platform’s immense influence and reach. Collectively, Shopify merchants would rank as the 7th largest company in the world by revenue—surpassing industry giants like Apple, BP, and Volkswagen. Shopify has truly revolutionized the way brands sell by providing accessible, scalable ecommerce solutions that were once difficult to implement. With Shopify and Shopify Plus, businesses of all sizes now have the tools and technology needed to thrive in a competitive digital marketplace.
By empowering merchants with cutting-edge tools, seamless integrations, and a customizable platform, Shopify has enabled businesses to reach new markets and drive significant economic impact. The growth and success of Shopify’s merchants have not only reshaped the global retail landscape but also set new standards for what ecommerce can achieve. Whether you’re a small startup or an established enterprise, Shopify’s platform allows brands to build and scale efficiently while maintaining control over their business strategy. As more brands adopt Shopify and Shopify Plus, its influence on global ecommerce will only continue to grow.
6. More than half of Shopify’s ecommerce traffic is from mobile devices.
How many people visit ecommerce stores from mobile devices?
In 2023, over 13,000 live Shopify Plus stores were leveraging the platform’s powerful enterprise-level features, with nearly 1,000 of those stores based in the UK. Shopify Plus continues to serve as a game-changer for large-scale businesses, offering tailored solutions that allow them to scale efficiently while enjoying exclusive benefits such as advanced reporting, dedicated support, and customization options.
As e-commerce continues to evolve, so too do consumer buying habits. The shift from desktop to mobile shopping has accelerated, largely driven by the rise of social media platforms that generate massive traffic from mobile devices. In response, Shopify has ensured its platform remains ahead of the curve by prioritizing mobile-first experiences for both merchants and customers. With more consumers making purchases directly from their handheld devices, Shopify’s seamless mobile integration allows stores to provide a streamlined and intuitive shopping experience on any device. This ongoing innovation makes Shopify and Shopify Plus the go-to platforms for businesses seeking to capitalize on the growing mobile commerce trend, ensuring they stay competitive in the ever-changing ecommerce landscape.
7. It’s expected that 675 million buyers will purchase through a Shopify store in 2024.
How many people buy through Shopify stores?
In 2024, an estimated 675 million buyers are expected to make purchases through a Shopify-powered store, further solidifying the platform’s dominance in the global ecommerce landscape. Looking ahead to 2025, projections suggest that Shopify merchants will surpass 700 million customers, as the platform continues to expand its reach and existing Shopify brands experience record-breaking growth. With more consumers turning to Shopify-powered businesses for their online shopping needs, the platform’s influence is set to increase even further.
As Shopify’s customer base grows, so does the familiarity and trust in its seamless, recognizable checkout process. This intuitive experience has become a hallmark of Shopify-powered stores, allowing merchants to convert shoppers into loyal customers with ease. Shopify’s commitment to providing an efficient and reliable ecommerce solution ensures that it remains a driving force in shaping the future of online commerce, empowering both new and established businesses to thrive in a fast-paced digital economy. With its continued innovation and scalability, Shopify is on track to maintain its position as the go-to platform for businesses of all sizes.
8. Shopify merchants hit a record $11.5 billion over the Black Friday Cyber Monday 2024.
How many sales were sold through Shopify stores during 2024 Black Friday & Cyber Monday?
Shopify store owners experienced record-breaking sales during Black Friday and Cyber Monday (BFCM) in 2024, with ecommerce sales soaring to an impressive $11.5 billion—marking a 24% increase from 2023. This substantial growth highlights Shopify’s ever-expanding influence in the global ecommerce space. Over 76 million consumers worldwide made purchases from Shopify-powered brands, showcasing the widespread trust and popularity of the platform.
The success was further underscored by the achievement of over 16,500 entrepreneurs who celebrated their first-ever sale on Shopify. Meanwhile, more than 67,000 merchants experienced their highest-selling day in history, a testament to Shopify’s ability to drive significant business growth. In comparison to BFCM 2019, when Shopify merchants generated $2.9 billion in sales, the 2024 results demonstrate Shopify’s explosive growth and its continued dominance in the ecommerce industry. Shopify’s robust infrastructure and innovative solutions have empowered countless merchants to scale and succeed, setting new benchmarks for online retail success.
9. Over 76 million consumers purchased something on Shopify during Black Friday and Cyber Monday in 2024.
How many customers purchase something on a Shopify store during 2024 Black Friday & Cyber Monday?
Each year, total sales through Shopify stores continue to grow, and the 2024 Black Friday and Cyber Monday (BFCM) event was no exception. Over 76 million consumers made purchases from Shopify-powered stores, marking a significant increase from just 23 million in 2019. This surge in consumer activity underscores Shopify’s expanding reach and the growing popularity of Shopify-powered brands during key shopping events.
As more consumers become familiar with the platform’s seamless shopping experience, Shopify continues to solidify its position as a dominant force in the ecommerce space. The platform’s ability to handle high-volume sales events like BFCM while providing merchants with the tools needed to thrive is a testament to its scalability and resilience. With continued innovation and strong consumer demand, Shopify is set to remain a top choice for businesses looking to succeed in the ever-evolving world of online retail.
Brands on Shopify Statistics
10. More than 45,000 merchants used Shopify Plus in 2024
How many Shopify Plus stores are there?
In 2024, there are over 45,000 live Shopify Plus stores taking full advantage of the platform’s enterprise-level features, with nearly 3,200 of those based in the UK. Shopify Plus brands, including major names like Whole Foods Market, typically experience higher gross merchandise volume (GMV) and accelerated growth. These stores benefit from the advanced capabilities of Shopify Plus, which offers scalability, customizable features, and priority support—key elements for brands looking to succeed at an enterprise level.
The pandemic played a pivotal role in Shopify’s growth, as more consumers turned to online shopping, prompting many businesses to seek a robust, scalable solution like Shopify Plus. This shift in buying habits led to a surge in demand for enterprise-grade platforms capable of handling high traffic and large inventories.
Shopify Plus continues to be the go-to solution for scaling businesses, offering a comprehensive suite of tools and features designed to drive growth. With its enterprise-level capabilities, Shopify Plus ensures that businesses can manage high-volume sales, optimize customer experiences, and integrate with other platforms to streamline operations.
If you’re interested in upgrading to Shopify Plus and unlocking its full potential for your brand, don’t hesitate to reach out! The benefits of Shopify Plus can make all the difference as your business grows.
11. Over 520 thousand stores sell clothing & apparel on Shopify.
How many clothing stores are on Shopify?
As of June 2024, the majority of online stores created on Shopify were in the clothing and apparel category, with a total of 528,000 Shopify stores operating in this segment. This reflects the ongoing popularity of fashion and lifestyle products, as more consumers turn to Shopify-powered stores for their shopping needs. Following closely behind, the home and garden category accounted for 229,000 stores, while 198,000 stores were dedicated to beauty products—demonstrating the broad range of industries that Shopify serves.
However, trends in top-selling products on Shopify are continuously evolving, driven by changing consumer behaviors, seasonal trends, and emerging market demands. The flexibility of Shopify’s platform allows merchants to quickly pivot and adapt to these shifts, enabling them to meet the dynamic needs of consumers in real-time. Whether it’s new product categories gaining traction, or shifting purchasing preferences in response to global events, Shopify merchants can seamlessly adjust their strategies to capitalize on these changes.
Shopify’s robust features empower businesses to stay ahead of trends and respond to evolving customer demands, ensuring that they remain competitive and successful in the fast-paced world of e-commerce.
12. Top product categories sold online include Electronics, Fashion, Food & Beverages.
How many clothing stores are on Shopify?
It seems that Shopify customers have a particular fondness for T-shirts and tops, as these continue to be among the best-selling products on the platform. Additionally, other popular items include vitamins, books, mobile phone cases, and shoes, according to Shopify’s product statistics. This wide range of products highlights Shopify’s versatility, enabling merchants to cater to diverse customer interests and needs.
The variety of products that can be sold on Shopify is virtually limitless. Whether you’re focusing on fashion, health and wellness, technology, or niche markets, if you can source a product, there’s a strong chance you can sell it on Shopify and turn a profit. Shopify’s user-friendly platform makes it easier than ever for entrepreneurs to launch their businesses and start selling to a global audience.
Whether you’re looking to tap into established trends or create your own niche, Shopify provides all the tools necessary to bring your product ideas to life. With its seamless integrations, marketing tools, and reliable infrastructure, Shopify offers a comprehensive solution for businesses to scale and succeed in the competitive world of e-commerce.
13. Shopify Plus grew by an average of 126% year-on-year.
Do Shopify Plus brands grow faster than non-plus brands?
Shopify Plus is the enterprise-level version of Shopify, designed to support fast-growing, high-revenue brands with a range of advanced features and dedicated support. Although there is a higher fee for Shopify Plus, the platform offers powerful tools that are tailored to help businesses scale efficiently and manage larger operations.
Brands using Shopify Plus often make it their central admin hub, as the platform seamlessly integrates with other platforms like eBay, YouTube, and more. This allows merchants to manage their entire online presence, sales channels, and customer interactions from a single interface. Shopify Plus also offers enhanced performance, greater customization options, and access to priority support, all of which help brands to deliver exceptional customer experiences and stay ahead of the competition.
For businesses looking to grow rapidly and manage complex operations, Shopify Plus provides the scalability and flexibility needed to succeed. For more detailed information, be sure to check out our dedicated article on the benefits of Shopify Plus to learn how it can transform your ecommerce business.
14. Annual Shopify Plus sales revenues range between $1 million to $500 million.
What is the range of annual Shopify Plus store sales?
Some of the largest Shopify stores report impressive annual revenues ranging from $1 million to $500 million. This is particularly true for businesses that have made the strategic decision to invest in Shopify Plus, the enterprise-level version of the platform. Shopify Plus equips these brands with advanced tools and dedicated support that are essential for scaling operations, streamlining processes, and driving significant revenue growth.
With Shopify Plus, businesses gain access to robust features such as greater customization options, more powerful analytics, enhanced security, and seamless integration with other platforms and tools. These capabilities make Shopify Plus an attractive and reliable option for serious businesses looking to expand their reach, increase their sales, and deliver an exceptional customer experience. As more companies embrace the flexibility and scalability of Shopify Plus, it has become a key player in helping brands grow to their full potential.
15. The average Shopify store makes $5,583 USD per month.
How much does a Shopify store make per month on average?
On average, a Shopify store generates around $5,583 USD per month in revenue. To further enhance their success, many merchants are prioritizing customer retention strategies to drive repeat business and reduce customer acquisition costs. By keeping customers engaged and fostering brand loyalty, these merchants can maximize customer lifetime value and create a more sustainable revenue stream.
Shopify offers a variety of tools and features that enable merchants to implement effective retention strategies. Tools like email marketing, loyalty programs, and personalized shopping experiences help businesses maintain meaningful relationships with their customers, encouraging them to return for future purchases. With these resources at their disposal, Shopify merchants can build stronger connections with their audience, enhance customer satisfaction, and ensure long-term growth and profitability.
By focusing on retention, merchants are not only reducing their reliance on new customer acquisition but also capitalizing on the value of their existing customer base, making their revenue streams more reliable and sustainable.
16. Total Shopify Stores Increased by 10% in Q3 of 2024.
How fast has the total number of Shopify stores grown?
In the third quarter of 2024, the total number of Shopify stores increased by approximately 20% compared to the previous quarter, showcasing the platform’s impressive growth and expanding market presence. This growth reflects Shopify’s steady rise in the global ecommerce landscape, as it continues to solidify its position as one of the leading ecommerce solutions available today.
Shopify’s success can be attributed to its ongoing commitment to growth. The company continually invests in the platform, introducing new features and enhancements to ensure that merchants have access to the latest tools for scaling their businesses. Shopify’s emphasis on optimization and resource allocation helps to support merchants’ diverse needs and allows the platform to remain competitive in the ever-changing world of ecommerce.
By prioritizing innovation and customer satisfaction, Shopify ensures that it stays ahead of industry trends, providing merchants with cutting-edge solutions to maximize their success. This focus on growth and continuous improvement has made Shopify a top choice for businesses looking to expand their online presence and achieve long-term success in the ecommerce space.
17. Businesses Built on Shopify Experienced a 25% Increase in Sales in Q4 2024.
What percentage increase in sales do Shopify stores see?
In 2024, businesses built on Shopify saw a remarkable 25% increase in online sales, far exceeding the expected 8% growth in the global ecommerce market. This significant growth highlights the strength and efficiency of Shopify as a platform that supports merchants in scaling their businesses and thriving in an increasingly competitive digital marketplace.
Shopify, a leading Canadian ecommerce company, offers a robust and versatile platform that equips merchants with the tools they need to succeed. From customizable storefronts and integrated payment systems to advanced analytics and performance tracking, Shopify provides all the essential features for businesses to manage and grow their online presence effectively.
The platform’s user-friendly interface and comprehensive reporting capabilities allow brands to track and monitor their store’s performance, ensuring they can stay on top of their operations and adapt to changing market trends. Shopify’s ongoing innovation and commitment to providing powerful solutions continue to make it the go-to choice for businesses aiming to succeed in the competitive ecommerce landscape.
By offering a flexible and scalable solution, Shopify empowers merchants to meet the demands of today’s fast-paced market and set the stage for long-term success. Its continued growth and expanding feature set make Shopify a trusted partner for ecommerce businesses worldwide.
18. Customer Retention Rates range between 70-80% on Shopify.
What is the average customer retention rate on Shopify?
Customer retention rates are a crucial metric for any business, and they can vary widely across different industries. On average, these rates tend to fall between 70% and 80%, but this range can fluctuate significantly based on a number of factors. For example, industries with intense competition or low customer loyalty, such as retail or tech gadgets, may see lower retention rates. On the other hand, industries that emphasize building long-term customer relationships or leverage subscription-based models, such as SaaS (Software as a Service) or subscription boxes, often report higher retention rates due to the ongoing engagement and personalized value they offer their customers.
Understanding how retention varies by industry and business model can help companies tailor their customer retention strategies. For instance, businesses in highly competitive industries may need to focus on unique selling points, personalized experiences, and loyalty programs to build stronger relationships and encourage repeat purchases. Subscription-based businesses, meanwhile, can work on refining their offerings to ensure consistent value over time, which helps maintain customer interest and reduces churn.
Moreover, businesses can also look at factors like product quality, customer service, and brand reputation, which play a significant role in customer retention. By analyzing their industry-specific customer retention patterns, companies can refine their strategies and improve their overall retention rates, leading to stronger, more sustainable business growth.
Global Shopify Statistics
19. The average conversion rate for Shopify was 1.4%.
What is the average conversion rate on Shopify?
In September 2022, Littledata surveyed 2,800 Shopify stores and discovered that the average conversion rate for Shopify stores was 1.4%. However, it’s essential to recognize that conversion rates can vary considerably between industries. Various factors, such as the type of products being sold, the customer journey, and pricing strategies, all contribute to how effectively a store converts visitors into paying customers.
For example, stores selling low-cost, impulse-buy items might experience higher conversion rates compared to high-end luxury items, which typically have a longer purchasing cycle. Additionally, industries like fashion, where customers often browse before making a purchase, may see different conversion patterns compared to industries like electronics, where customers tend to make more deliberate and researched decisions.
Shopify also provides resources to help merchants understand how their conversion rates compare to industry averages, along with tips on improving those rates. By examining factors like website design, checkout flow, and user experience, merchants can optimize their stores to better convert visitors into customers and ultimately improve their overall sales performance.
To explore more detailed insights into Shopify’s conversion rates and industry-specific benchmarks, be sure to check out their dedicated article on the topic, which can offer valuable tips on optimizing your store for higher conversions.
20. The global average order value is $144.
What is the average Average Order Value (AOV) on Shopify?
While specific Average Order Value (AOV) data for UK-based Shopify stores can be challenging to find, Dynamic Yield offers valuable insights into global ecommerce spending trends. According to their data, the global average spend for ecommerce orders is $144, which is roughly £114 in sterling. This figure encompasses a wide range of industries and provides a useful benchmark for businesses looking to evaluate typical order values across different markets.
For Shopify merchants, understanding AOV is key to optimizing pricing strategies, improving upselling techniques, and measuring the overall success of their marketing efforts. By aligning with or exceeding the global AOV average, businesses can gauge their competitive position in the market and identify opportunities for growth. For example, merchants may find that offering product bundles, volume discounts, or free shipping thresholds can encourage larger order sizes, contributing to a higher AOV.
With this global perspective in mind, Shopify merchants can better tailor their pricing and promotional strategies to meet customer expectations, boost sales, and increase overall revenue.
21. Shopify powers almost 5.1 million stores globally.
How many stores are powered by Shopify?
According to BuiltWith’s 2023 report, there are nearly 5.1 million Shopify stores spread across 175 countries worldwide, showcasing the platform’s extensive global reach. The countries with the highest number of Shopify stores include the United States, United Kingdom, Canada, Australia, Brazil, Germany, France, India, Italy, and the Netherlands. This widespread adoption emphasizes Shopify’s popularity and its ability to cater to businesses of all sizes, industries, and regions.
The platform’s versatility, user-friendly interface, and extensive range of tools and features have contributed to its widespread success. Shopify’s global presence also highlights the growing trend of entrepreneurship and the increasing reliance on e-commerce as a primary business model. Whether merchants are selling locally or expanding to international markets, Shopify provides the infrastructure and support needed to build and scale successful online businesses, making it the platform of choice for millions of entrepreneurs worldwide.
22. Around 56% of Shopify stores are based in the USA.
How many stores on Shopify are based in the USA?
Approximately 56% of all online shops using Shopify are created by merchants based in the USA, and about two-thirds of Shopify stores are located there. As of February 2023, the USA was home to nearly 3 million Shopify stores, solidifying its position as the leading country for Shopify store creation. The UK follows with around 209,000 Shopify stores, while Australia ranks third with 152,000 stores. This distribution highlights Shopify’s strong presence in these key markets, with the USA leading in the number of stores, followed by the UK and Australia.
Shopify’s success in these countries can be attributed to its user-friendly platform, scalability, and the support it provides to merchants looking to establish or grow their online businesses. With a growing global user base, Shopify continues to dominate the e-commerce space, offering a range of tools and features designed to help merchants succeed in an increasingly competitive market.
23. Shopify is the Biggest Name in the U.S. eCommerce Software Market.
What company holds the biggest ecommerce software market share?
As of September 2024, Shopify was the dominant player in the U.S. e-commerce software market, with around 30% of websites utilizing e-commerce technologies relying on its platform. This market share places Shopify well ahead of its competitors, such as Wix Stores, WooCommerce Checkout, and Squarespace Add to Cart, each holding a market share of at least 11%. Shopify’s position as the market leader underscores its widespread adoption and strong reputation as a reliable, scalable solution for businesses looking to build and manage online stores.
The platform’s user-friendly interface, robust features, and continuous innovation have made it the go-to choice for merchants of all sizes, from small startups to large enterprises. Shopify’s focus on enhancing its offerings with tools like Shopify Plus, mobile commerce capabilities, and seamless integrations with other platforms further solidifies its dominance in the e-commerce space.
24. There have been 8.8 million Shopify stores ever
How many Shopify have ever been live?
According to BuiltWith, over 8.8 million Shopify stores have been launched since the platform’s inception. This impressive total includes both current live Shopify stores and historical stores that are no longer active. The figure highlights the widespread adoption and growth of Shopify, as it has powered millions of businesses across a diverse range of industries and regions worldwide. Shopify’s ability to scale and accommodate businesses of all sizes, along with its continued focus on innovation, has played a key role in its success and popularity in the e-commerce space.
25. 675 Million People Bought from a Shopify Store in 2024.
How many people bought from a Shopify store in 2024?
According to Demand Sage, in 2024, more than 1 in 4 of the 2.71 billion people expected to shop online will likely make a purchase from a Shopify store. This statistic underscores Shopify’s significant presence in the global ecommerce market and highlights the platform’s growing influence. As more consumers opt for Shopify-powered businesses, the platform continues to solidify its position as a go-to solution for online shopping, offering a seamless and reliable shopping experience for users worldwide.
UK Shopify Statistics
26. Shopify Holds 20% of the Market Share in the UK.
How many people bought from a Shopify store in 2024?
Shopify holds 21% of the market share in the UK, ranking second, just 13,000 stores behind WordPress and WooCommerce. Despite having a slightly smaller number of stores, Shopify is often favored by high-revenue brands due to its robust features, scalability, and flexibility. The platform’s extensive tools and integrations make it an ideal choice for businesses looking to expand and handle significant traffic. Other prominent ecommerce platforms in the UK, such as Magento and Salesforce, cater to businesses with diverse needs, from small-scale shops to large enterprises. Shopify’s ability to empower growing and high-traffic stores has firmly established it as a leader in the UK ecommerce market.
27. There are over 180 thousand live Shopify stores in the UK.
How many Shopify stores are there in the UK?
According to the technology tracking tool BuiltWith, in 2024, over 209,000 ecommerce stores in the United Kingdom were powered by Shopify. This figure represents a rapid growth trend in recent years, as more UK businesses recognize the value of Shopify’s user-friendly platform for managing and scaling their online stores. Shopify’s robust features, scalability, and excellent support make it an attractive option for UK merchants aiming to succeed in the competitive ecommerce market. As the platform continues to evolve, Shopify’s popularity is set to expand even further in the UK and beyond.
28. 53.8% of UK-based Shopify Stores Use Instagram.
How many Shopify stores in the UK use Instagram?
In the UK, 57.6% of Shopify stores leverage Instagram ads, posts, and other content strategies to promote their businesses, making it the most popular social media platform for marketing. Facebook closely follows, with 51.5% of UK-based Shopify stores using it for ads and engagement. Twitter ranks third, with 22.3% of stores integrating it into their marketing strategies. These platforms play a critical role in helping Shopify merchants connect with their audience, increase traffic, and drive sales. As social media continues to evolve, these channels will remain essential for reaching customers in the digital space.
App & Theme Statistics
29. 87% of Shopify merchants use a Shopify app.
How many Shopify stores in the UK use Instagram?
Among the vast array of Shopify apps available on the Shopify App Store, merchants can effortlessly enhance and extend the functionality of their stores to meet their specific needs. Shopify Partners report that over 80% of merchants use at least one app within their storefront, underscoring the importance of these integrations for store optimization. The selection of apps continues to expand each month, driven by the creativity and innovation of app developers eager to provide fresh, compelling experiences for ecommerce websites. With a large and active partner community of developers, Shopify ensures that merchants have the tools they need to continuously improve their stores and deliver an exceptional shopping experience.
30. There are over 8,000 apps on the Shopify app store.
How many Shopify apps are there on the Shopify app store?
Shopify empowers developers to create apps that enhance the functionality of stores, providing merchants with the flexibility to customize their platforms to suit their unique business requirements. While the Shopify App Store operates as a closed and highly regulated marketplace, it boasts over 8,000 apps available for download. These apps cover a diverse range of features, from upselling and platform integrations to enhancements that improve Shopify’s core functionality. The extensive app ecosystem gives merchants the ability to fine-tune their Shopify stores, optimizing everything from sales strategies to operational processes, and helping them deliver a more efficient and tailored ecommerce experience.
31. Shopify offers 230 themes to choose from.
How many Shopify themes are there on the Shopify Theme Store?
Shopify offers merchants a wide range of frontend themes to help customize the look and feel of their store. With 11 free themes and 107 paid options available, merchants have a wealth of choices to meet their creative preferences and branding needs. For those looking for a completely unique design, Shopify also allows merchants to collaborate with agencies—like us—to develop fully custom themes tailored to their specific brand and vision. This flexibility ensures that every Shopify store can achieve a professional and personalized design that enhances the overall shopping experience, making it easier to stand out in the competitive ecommerce market.
32. Shopify supports 20 languages at once.
How many Shopify themes are there on the Shopify Theme Store?
Customers around the world prefer viewing content in their native language, and considering regional preferences can significantly boost sales. Whether customers are shopping from the UK, Europe, Germany, China, Latin America, or New Zealand, Shopify stores can display the appropriate language for each region. Translating store content can lead to increased sales, as international customers can better understand product details, marketing messages, shipping, and return policies. Shopify supports 20 languages, allowing merchants to offer a more personalized and tailored experience. In the global ecommerce market, providing content in the customer’s language is a powerful way to enhance the shopping experience and drive conversions.
Conclusion – Top Shopify Statistics
That concludes our Top 32 Shopify Statistics, Facts, and Figures. Shopify is an incredibly powerful ecommerce platform that has revolutionized the way businesses sell products online. With its extensive range of features and integrations, Shopify has become the go-to choice for businesses of all sizes looking to establish a robust online presence. Some of the most successful ecommerce industries on Shopify include clothing, fitness, food and drink, technology, and home products. From New York to London, Shopify Plus is being used by brands across the globe to maximize their online store’s sales performance.
As a Shopify Agency, we’ve seen firsthand how Shopify Plus has helped businesses achieve their strategic goals, particularly when migrating from other platforms such as Magento, WooCommerce, or Salesforce Commerce Cloud. One of the standout features of Shopify Plus is its Point of Sale (POS) system, which seamlessly integrates online and offline sales channels. This means businesses can easily manage their sales from both physical stores and online shops all in one place, using Shopify Plus.
Many successful businesses have leveraged Shopify Plus to grow their brands, including Gymshark, Tesla, Kylie Cosmetics, GMV, and Staples. The flexibility and scalability of Shopify Plus make it the ideal platform for high-revenue businesses aiming to optimize their ecommerce strategies.
In addition to its ecommerce features, Shopify Plus also provides a wealth of tools to help businesses manage their online presence. The Shopify blog offers helpful tips and resources, while Shopify Inbox makes it easy to manage customer inquiries and support requests. These tools help businesses streamline operations, improve customer satisfaction, and enhance their marketing efforts. Shopify Plus is often chosen over other ecommerce platforms, like BigCommerce, because of its ease of use, comprehensive integrations, and outstanding customer support.
With its headquarters in Ottawa, Canada, and offices in Los Angeles and California, Shopify has grown exponentially since its inception in 2006, expanding globally and continuing to introduce new and innovative features. Shopify’s remarkable suite of tools empowers merchants with everything they need to launch and manage a successful ecommerce store. From visually appealing themes to powerful apps and a detailed backend dashboard with analytics and insights, Shopify Plus has everything a business needs to thrive in the competitive online market.
Shopify Plus provides brands with the ability to scale quickly and affordably, thanks to its built-in architecture. Businesses can focus on growing their brand while Shopify Plus takes care of the technical setup. The cost-effectiveness of Shopify Plus, when compared to other enterprise-level solutions in the ecommerce market, makes it an attractive option for brands of all sizes.
In 2023, Shopify Plus made strategic investments to focus on larger-scale, enterprise-level businesses. The platform has continued to evolve, offering greater flexibility and customization options for both merchants and their customers. This ongoing investment in Shopify Plus’ development ensures that the platform remains one of the most dynamic and adaptable ecommerce solutions available.
The global ecommerce market is expected to continue its upward trajectory, with platforms like Shopify Plus driving more businesses to invest in online sales to increase revenue and monthly recurring revenue (MRR). These Shopify statistics demonstrate that the platform is not only a favorite for startups but is increasingly becoming the go-to solution for enterprises looking to scale and optimize their online businesses.
Although the ecommerce boom fueled by the COVID-19 pandemic has slowed, growth in the industry remains strong. Consumer behavior is shifting, and businesses must adapt to new economic conditions to maintain growth. Shopify Plus has been instrumental in supporting merchants through these changes, offering the flexibility needed to pivot and thrive in challenging times.
With over one million active users, Shopify Plus has established a significant share of the ecommerce industry. The platform’s mobile compatibility allows merchants to manage orders and activities on the go, providing a seamless experience for both sellers and buyers. Shopify Plus also benefits from strong partnerships with major brands like Pepsi and Redbull, further boosting demand for the platform and reinforcing its credibility as a top choice for high-revenue brands.
The success of the biggest brands on Shopify Plus is a testament to the platform’s capabilities. Shopify Plus offers competitive pricing, ensuring that businesses of all sizes can access its powerful tools and features. As the ecommerce industry continues to evolve, Shopify Plus remains a leading solution for businesses seeking to stay ahead of the competition.
With Shopify Plus, businesses can take advantage of the most advanced ecommerce tools available. The flexibility, scalability, and robust support system make Shopify Plus the ideal platform for brands that want to grow their online presence, improve customer experiences, and maximize sales performance. Whether you’re a startup or an enterprise, Shopify Plus provides the infrastructure and support needed to achieve your business goals.
So, whether you’re looking to launch a new online store or scale an existing one, Shopify Plus offers the tools, features, and support to help you succeed in the ever-changing world of ecommerce. Its ability to seamlessly integrate with other platforms, offer mobile support, and provide advanced analytics and insights makes Shopify Plus the preferred choice for merchants looking to thrive in today’s competitive online marketplace.
